The artist earned his first popularity thanks to his social themed tracks and millions of views of his music videos on YouTube. For example, his music video for the song Serdtse patsana became the most viewed Russian-language video on YouTube in 2013 and won the nomination Video of the Year of the New Rap portal. YARMAK is also known by many thanks to his patriotism, also shown in the song 22.

YARMAK gathers crowds of its fans in any city, hammering the halls almost to the limit, but his concerts in Kiev have always had a special energy and atmosphere. YARMAK in Kiev is always a storm of emotions and an incredible drive, when the whole crowd «shakes» in unison. This time, YARMAK prepared a lot of interesting for his beloved city. What exactly? You will know on Atlas Weekend 2017.